Apple iTunes Store set for a makeover?
It’s all going on at Apple HQ. Following rumours that Apple is set to launch an iPad 3 next month, comes word that its iTunes music store is in for a design refresh later this year. It would be the first major iTunes Store makeover since 2009. Does the iTunes store need it? Read on and we’ll tell you why it does…
A report claims that redesigning the iTunes Store is one of Apple’s top priorities, in a busy year that could also see a new iPad, and a successor to the iPhone 4S hit the shops. An Apple iPhone 5, as it were.
The new iTunes Store will continue to run in its own application on MAC and PC computers, and of course on the Apple iPhone, iPod Touch and iPad. The new design will be more user-friendly, faster and more efficient, 9to5Mac says.
Apple iTunes Store remains a world leader in customer activity, but even now, navigating the iTunes Store can be a cumbersome experience. Locating the latest apps is frustrating, and hitting back can cause an entire page refresh, rather than take users to the last page of apps they were looking at – resulting in the need to spend longer looking for what they want.
Sure, it gets potential customers spending more time browsing the store, increasing the chances of an impulse app buy or two, but any refresh will need to get the balance between encouraging spend, and delivering a pleasing shopping experience just right.
And with two major Apple product launches tipped for 2012, and Android phones and Windows Phone handsets and their respective app stores increasing in popularity, there has never been a better time for Apple to step it up store-wise.
What do you think? Is Apple’s iTune’s Store in need of a redesign?
User comments (1)
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MrAwesome4402 March 2012
It isn't the iTunes Software that needs updating, it is the Walkman software, I've had to wipe my whole walkman just to get album artwork on.
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