The pink gadget parade

Tuesday 17 November

Does a gadget have to be pink to appeal to the ladies?

I see that Sony has released a pink version of its excellent Sony Reader, packed with Mills & Boon titles. This is, by Sony’s own admission, to attract the female market on the run-up to Christmas.

Now, while I’m sure that there will be plenty of mums, grans and aunties who might like this gift, not all ladies a) Dress like Barbara Cartland and want their gadgets to match b) Enjoy Mills & Boon bodice-rippers.

I know I’m not alone in being a lady who likes her tech, and it doesn’t have to attract me by having a rosy hue or be encrusted in crystals – it just has to be cool and work well.

What do you think? Are pink gadgets patronising or is it a good thing to offer more choice in the marketplace?